Category Archives: Uncategorized

Intel’s New ‘Ivy Bridge’ Computer Chips

When we see the latest high-tech developments announced, it can be instructive how they still fit into the generic solutions contained in the 40 Principles. I was recently reading of Intel’s latest range of computer chips and their breakthrough new … Continue reading

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Which Apple product is best? Let the market decide

Apple unveiled 2 new versions of the MacBook Pro at their recent conference. One version has a 15.4 inch screen, retina display, is 1.8 cm thick and weighs just over 2 kilos, while the other has a 15.4 inch screen … Continue reading

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The invisible bike helmet

As an enthusiastic, though wobbly, cyclist, I make a point of wearing my cycle helmet whenever I go out on my bike. Although there are many arguments for and against the wearing of helmets, they make me feel a little bit safer … Continue reading

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Why our food is making us fat

The article in the Guardian newspaper last week on “why our food is making us fat”  was riveting. It describes how in the western world we have become hooked on sugar, and the role of HFCS (high fructose corn syrup) … Continue reading

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Mobile Trends

Trends of Technical Evolution is a tool that is easy to grasp, and to apply to everyday life. The idea of this tool is that all products will follow a set of steps in their evolution, which allows us to … Continue reading

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The evolutionary trends of Pinterest

One of the key TRIZ components I help to teach and facilitate at Oxford Creativity is that of Evolutionary Trends. These are the typical paths that previous innovation has taken eg Increased Flexibility or Shortening of Energy Flows. Watching recent … Continue reading

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Fight Fixed Thinking

I was reading the column by Oliver Burkeman in The Guardian and I realised that following the TRIZ trimming rules would do a great job on the candle and the rings problem. You would imagine that the joining or holding piece had … Continue reading

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